I was anticipating many things to excite me as I moved back home to Indonesia, but great political graphic design (a.k.a. what I do for a living) was certainly not on the list! It’s been really exciting seeing how graphic design has influenced this year’s presidential election, much in the same way that the Obama 2008 campaign did to good effect.
To read more about the election (as well as the current controversy regarding the loser candidate Prabowo Subianto's appeal of illegitimacy), check out this New York Times’ topic page on Indonesia.
The following are some of my favorite designs from the Joko Widodo // Jusuf Kalla campaign team (the above is from when Widodo (known colloquially as ‘Jokowi’ visited the province of Papua; it says "Jokowi Says Hi // Jayapura, Papua"). The team has managed to reach out to the Indonesian people not only through incisive messaging but also eye-catching design.
"412,ooo // Is the number of my national brothers and sisters who have liked [the Joko Widodo] Facebook page as a sign of unity for all of Indonesia // Thank You"
"Chairs are for those who [have purpose], not for coalitions // Stand With Jokowi"
"Let’s Realize [Indonesian] Economic Independence // Like this post if you agree that Indonesia must satisfy and provide the basic needs of its people"
"Reaffirm Bhinneka Tunggal Ika (Indonesia’s national motto, which means unity in diversity) to strengthen Indonesia’s restoration by 1) Strengthening Education in Diversity, and 2) Creating Spaces for Dialogue Amongst Citizens”
"Smart Indonesia: Raising the quality of education by realizing the program ‘Smart Indonesia,’ which is accompanied by a revolution of the nation’s character // Smart Teachers: Training to increase the quality of each teacher because a quality teacher means a quality student as well // Higher Education: Making it easier to obtain scholarships for degrees ranging from vocational to professorial, so that higher education is no longer a dream // 'Smart Indonesia' Cards: A card that allows the people of Indonesia easy and free access [to education] for 12 years // Education Infrastructure: The building of a ‘science park,’ new transportation, 10 industrial regions and 5,000 modern marketplaces in all of Indonesia”
"20 Days until the Presidential/Vice-Presidential Election [on] July 9th, 2014"
"Why a Fast Internet? // (clockwise from top left) To maximize the connection for Internet users across Indonesia, which has reached 70 million people and continues to rise // To repair Indonesia’s image as one of the countries with the slowest Internet worldwide // To make access for scholars across Indonesia—a resource that is increasingly dependent on reliable Internet service—smoother // To increase Indonesia’s global competitive value with an improved Internet infrastructure that will drive investment // To facilitate the efforts of new businesses in Indonesia—which are growing in numbers—that are now doing business online
"Welcome home to your backyard, to your beloved family" (in reference to the holy month of Ramadan, when people go back home for the holidays)
"Maintain Peace on July 22nd, 2014 // Let’s Await the Announcement of Election Results in Peace without Heading to the Streets" (in response to rumors that the other candidate Prabowo’s supporters were going to demonstrate that day)
"Let Us Photograph the Storage Conditions of the Ballot Boxes at each Sub-District Election Committee // Send photos and complaints to firstname.lastname@example.org" (in reference to rumors of voting fraud)
"Thank you Indonesia // [from] Joko Widodo, the 2014-2019 chosen President of the Republic of Indonesia, and Jusuf Kalla, the 2014-2019 chosen Vice-President of the Republic of Indonesia"